Press Room

FAN-FAVORITE FOSTER IMPOSTERS® RETURN AFTER TWO YEAR DISAPPEARANCE Award-Winning, Junk Food-Fanatic Imposters Make Comeback On Air and Captivate Fans Online

9/18/2006
LIVINGSTON, Calif., September 18, 2006 -- Foster Farms announced today the return of the company’s perennially popular Foster Imposters advertising campaign. The Foster Imposters are two out-of-state, junk food-eating chickens who, in their repeatedly failed attempts to impersonate Foster Farms chickens, highlight the superior qualities of the always natural, always fresh, locally-grown Foster Farms birds.

Since the Foster Imposters were first hatched, we’ve received hundreds of letters and calls from consumers hailing the commercials and the antics of these two Imposters who, try as they might, never make the grade,” says Greta Janz, Foster Farms’ vice president of marketing. "They have gained such a tremendously loyal following that we just had to bring them back.”

The new campaign launches September 18, 2006 with two commercials: “Road Trip” and “Duped Moms.” In “Road Trip,” the viewer is treated to highlights from the Foster Imposters’ amusing nacho cheese-guzzling, cross-country road trip. In the 30-second “Duped Moms,” a sobbing mother tricked by the rascally pair confronts the Imposters in an entertaining daytime talk show segment.

A new Spanish-language commercial, which features the widely popular group Los Tucanes de Tijuana singing a corrido about the Imposters’ cross-country journey to California, will air September 27, 2006.

For the first time, the Imposters’ antics will appear online via two new, interactive Websites: www.ImposterDigest.com and www.TheFosterImposters.com. The Imposter Digest site features humorous conspiracy theories surrounding the two-year absence of the wily Foster Imposters. Visitors to the site are encouraged to submit their own theories and photos of the Imposters related to their disappearance. The Foster Imposters site, which launches September 25, 2006, will feature online versions of the commercials as well as Imposter-themed interactive games and family entertainment.

Created in 1993 by the award-winning San Francisco-based advertising firm of Goodby, Silverstein & Partners and appearing in more than 20 commercials from 1993 - 2005, including several commercials in Spanish, the Foster Imposter campaign has won multiple regional and national advertising awards. Driving a gas-guzzling 1967 Plymouth Belvedere spewing exhaust fumes and existing solely on a steady junk food diet of soda, potato chips, donuts, pizza, candy corn, and onion rings, the gruff and rough-edged pair demonstrate everything an always natural, never frozen, locally-grown, fresh Foster Farms chicken is not.

“The Foster Imposters are a perfect counterpoint for fresh Foster Farms chicken,” says Janz. “The Imposters live on pure junk food and travel across the country to get here. But true Foster Farms fresh chickens, which are locally-grown and fed a nutritious diet, are always natural and contain no added hormones or steroids, no sodium enhancers, chemical preservatives or flavorings. It is this care that results in nutritious, flavorful, fresh Foster Farms chicken. And it is this same care that makes Foster Farms chicken the standard to which every other chicken aspires.”

Foster Farms is the premium poultry brand in the Western United States. Based in Livingston, Calif., the company has remained a family-owned business since its founding in 1939. Foster Farms branded fresh chicken is always locally grown on farms it owns or operates in each of its markets (California, Oregon and Washington). Foster Farms specializes in producing high quality fresh chicken products that are all natural with no preservatives or sodium-based additives, in addition to a full line of other delicious poultry products. The company produces and delivers premium quality poultry products to retailers, warehouse clubs and foodservice customers throughout the West.
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